The Handset / The notification
The one channel the app owns
The notification
A push notification is the only line the app can open without being asked. It is a permission, a list, a frequency and a tap rate, and each of those is countable - including the rate at which people switch it off.
App stub
- Granted by
- 38.0% of first opens = 17,100 devices
- Sent
- 18 a month = 307,800 messages
- Tapped
- 2.4% = 7,387 taps
- Cost to send
- 1,077.30 a month at 0.0035 each
- Switched off
- 6.0% of the list each month
the promptA question the device asks once, and an answer you can change at any time
the tokenWhat keeps a phone signed in, and how long it lives without an open
the buildA numbered version of the app, and the only part of the product an update can change
Direct answerA push notification is a message the app sends to a device that has granted it permission. On the sample 38.0% of first opens grant it - 17,100 devices - and 18 messages a month reach that list, which is 307,800 sends, 7,387 taps at a 2.4% rate, and 1,077.30 of sending cost. It is a refusable setting: 6.0% of the list turns it off every month, so a year leaves about 47.6% of the original grants in place.
Question who is allowed to send me this?Consent the notification permission, granted at the deviceFrequency on this sample 18 messages a monthNot a session no tap signs anybody in and none moves moneyOpt out in the phone’s settings, or in the app
The channel, counted
push 01A push is a permission, not a subscription
It is granted on the device and can be withdrawn on the device. Nothing about the account changes either
way, and a refusal is not a breach of anything: the messages simply stop. That is what makes the frequency
a choice the player can actually influence.
push 02The tap rate is the number to watch
On the sample 2.4% of the messages sent are tapped, which is a rounding at the scale described: of
307,800 sends, 7,387 taps. Read it against the opt-out: one tap per 42 messages, and a list that loses
6.0% of itself a month. A channel can be loud and still be quiet.
push 03What a push can and cannot do
A push carries a line of text, an image and a destination inside the app. It cannot sign a device in,
cannot approve anything and cannot move money - a message that asks for any of that is not this channel,
and it is the shape of a phishing message rather than of a notification.
- First open, before sign-in: the device asks whether the app may send notifications.
- A yes stores a device token; a no changes nothing else and the route moves to email.
- The operator sends 18 messages a month to the list, each costing 0.0035 to deliver.
- A tap opens a screen inside the app; a dismissal costs nothing and is counted all the same.
- Switching it off in the phone’s settings removes the token within a day.
The list, a month and a year
first opens: 45,000
grants: 38.0% = 17,100 devices
messages each: 18
sends: 17,100 x 18 = 307,800
taps at 2.4%: 7,387
cost at 0.0035: 1,077.30
after 12 months, at 6.0% switched off a month:
0.94 ^ 12 = 47.6% of 17,100 = 8,138 devices
The list loses about half of itself in a year while sending the same 18 messages a month.
Not the promotion layer. Who may be contacted and what an offer may say is cycle 47’s subject, and a message about a bonus is
governed by those rules. This page is about the channel: the token, the frequency, the tap and the switch.
307,800 sends 8,138 after a year 1,077.30 never a login
Where this leads
Every figure on this page is derived from the sample app on the overview: 250,000 store views a month, 62,500 installs, 45,000 first opens, 5,400 registrations and 1,134 first deposits.
Open the partner account
What this desk does not do
It names no operator, it rates no app, and it recommends no store listing. The partner link beside this text is a disclosed sponsored link and the reason is stated on every page rather than in a footer.